Customer Centricity 101: Single Customer ViewSingle view of customer is fundamental to customer centricityMar 30, 20211Mar 30, 20211
Customer Segmentation 101: Creating PersonasYou’ve nailed the objective for #CustomerSegmentationMar 30, 2021Mar 30, 2021
Why do Customer Segmentation?Segmentation is a strategic & intensive engagement that can build a competitive advantage.Mar 30, 2021Mar 30, 2021
Customer Segmentation 101: Defining attributes to segment Target AudienceWhat are the various types of customer segmentations and their respective attributes that help define target audience?Mar 30, 2021Mar 30, 2021
When Brands Fail to Mind their LanguageI begin with stating the obvious — we are natives of globalization. The why’s of brands investing in internationalization and consequent…May 11, 2020May 11, 2020
My Plate of JoyThe year 2020, akin to other years, began with some retrospection and some goals. I enjoy the process immensely. When looking back at the…May 11, 2020May 11, 2020
